“It is not the strongest of the species that survives, not the most intelligent that survives. It is the one that is most adaptable to change.” - Charles Darwin (1809-1882).
The coronavirus (COVID-19) pandemic has brought about change to everyone’s lives, and Darwin’s quote is as relevant today for this pandemic as it has ever been.
Many restaurants and other small businesses have closed forever, as a consequence of the lockdown procedures imposed by governments around the world, but some restaurants are adapting and thriving.
There are examples around the world where restaurants have moved to providing their quality meals not to sit-in diners but to those ordering home delivery. Home delivery is on the rise and those restaurants who have adapted to the new consumer demand are seeing profits growing and costs declining due to reduced staff overheads and the maximum utilisation of a fully equipped kitchen.
With home workers now on the increase and, in some cases, becoming the new normal, people are turning more and more to the home delivery service, which will take share from other food service models such as the drive-thru and even the packaged goods market. With so many choices of home delivery now on offer, it doesn’t make sense to consider taking time to shop for fresh ingredients and then plan and cook a meal when, for a few dollars more, you can have a healthy, home-cooked meal delivered to your door, ready to go.
Another innovation to lower food costs has been the rise of the ghost or virtual kitchen. Ghost kitchens are facilities that produce food for delivery only and were a hot topic before COVID-19 but the pandemic has only accelerated their development. Because ghost kitchens are not consumer-facing, the facilities require fewer employees and can be located in areas more optimal for delivery.
So the question is what happens to those employees, the majority of whom are waiters, in terms of new job opportunities? How do they adapt and survive? Do they now become the delivery drivers of tomorrow, delivering food not to your table but to your door?
The Big Green Mountain Group was formed to help small businesses traverse the online minefield. and working with you we can help simplify your digital transformation.