Small Business - Digital Transformation

As governments around the world start to ease the restrictions imposed at the height of the coronavirus (COVID-19) pandemic, small businesses need to adapt to survive in a post pandemic world.

We are all familiar with online banking and our major supermarkets providing online shopping and home delivery. Digital technologies and the ways we use them in our personal lives, work and society have changed the face of business and will continue to do so. The pace at which this change is happening now is accelerating faster than the pace of transformation in many small organisations.

A lot of small businesses will have to adapt to survive and they will need to examine every aspect of their business. Clinging to the old way of doing things can be tempting but the fact is that many workflows in small businesses are highly manual, paper-based, and labour-intensive, which can cost hundreds of hours in the long run. Digital transformation is the process of adapting or overhauling current business processes to incorporate digital strategies and technology into your business.

This could be anything from bringing in new devices so employees can work remotely, creating a mobile app to improve internal communication or going paperless by adopting digital data capture solutions.

Your website is the closest thing you can claim as your own digital land; gone are the days when a website was just an electronic leaflet. In today's new world your web site is everything and now, more than ever, it needs to work for you. Whether you are a hairdresser and are looking to move your entire booking system online or a restaurant who has adapted to providing takeaway meals (where before the pandemic you did not have this facility at all) then digital transformation is going to be the key to your business’s survival.

Consumers are motivated to buy from businesses that offer convenient and easy shopping experiences like the ability to shop both in-store and online, use digital payments, and keep up with their favourite products and services online. As commerce is going through a transformation, businesses are looking at digital solutions to help improve sales, obtain new customers, and reduce costs.

This presents opportunities for small and medium size businesses (SMB’s) to take advantage of the digital tools and services that are currently available. Here at The Big Green Mountain Group we have a number of solutions that independent small businesses can benefit from. We can help you develop and upgrade your website and social media to help you in your own digital transformation.To find out more please contact us we will be more than happy to help.